about our company


Simple Construct is a partnership between Rebecca Tasker and Mike Long, who met in art school in Brighton, England and have been working together, in one way or another, for over 15 years. Our backgrounds in art (sculpture, printmaking, and installation art) led us to careers in art management in Boston, MA. Mike ran a large art supply store and Rebecca ran a non-profit contemporary art gallery. After being too cold for six years, we moved to San Diego, CA. The move created an opportunity to redirect our careers back toward the hands-on making of things.

For Rebecca, this led to an entry-level job in construction, helping to build a spec home in Mission Bay. After too many trips to the landfill, Rebecca began to research more sustainable ways to build, and found straw bale building. With the opportunities provided by Alan Schmidt of Distinctive Builders, Rebecca began building with bales. When Mike saw how much fun she was having, he decided to join her.  Building with bales led them to learn about natural plasters, which they both became passionate about.

Through attending international, national, and local conferences and workshops and becoming more involved with the growing straw bale community in San Diego, we have expanded our knowledge of straw bale building and natural plasters. In 2007, to help us define and articulate our goals as straw bale and natural plaster professionals, we formed Simple Construct.  In 2010, we earned a general contractors’ license, which allows us to further expand our services.

In 2011, Rebecca joined the Advisory Board of the California Straw Building Association (CASBA) and took over as editor of their Journal. In 2013, Rebecca earned the Building Performance Institute‘s Building Analyst and Envelope Professional certifications in building science.

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what the name Simple Construct means to us:

sim·ple (sem’pel) adj. 1. Easy to understand, deal with, use, etc.: a simple matter; simple tools. 2. Not elaborate or artificial: a simple style. 3. Unaffected; unassuming; modest: a simple manner. 4. Free of deceit or guile; sincere; unconditional: a frank, simple answer. 5. Not grand or sophisticated; unpretentious: a simple way of life.

con·struct (kon’strkt) noun 1. An image, idea, or theory, especially a complex one formed from a number of simpler elements. 2. Something constructed.